Dating instant messenger
This means, say, you have five friends using Meow Chat and they all said "yes" to the pop-up, you would have received five invites within a 24-hour period.
Many have taken to Facebook and Twitter to show their annoyance but it looks like the tactic (if it can be called that.
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It does, however, incorporate dating app elements like matching people based on location that made Tinder very popular. The deluge of invites to install Meow Chat came because the app had sent a pop-up message to users asking them to invite their friends.
At the heart of it, Meow Chat is an instant messaging app, much like Whats App or Facebook Messenger, but it is categorized as a social networking app.
Random chats can get creepy fast so users must be cautious, although Meow Chat has reminded people to never request or send inappropriate images.
Both group and one-on-one chats are enabled and both photo and voice messaging are supported.
Maybe Minus was just innocently asking users to invite friends?